When it comes to proxy ads, not all audiences convert the same. The best-converting segments are usually people who already care about online privacy, streaming access, or bypassing geo-restrictions.

One strong group is tech-savvy users—developers, gamers, or cybersecurity enthusiasts—who understand proxies and know why they need one. They’re more likely to take action quickly because they’ve already done their research.

Another high-converting segment is remote workers and digital nomads. They often travel and need secure internet connections to access certain websites or platforms safely from anywhere.

Students are also a great audience—especially those in schools or countries with restricted internet access. They often look for ways to access blocked sites or tools for research and entertainment.

People who stream a lot—Netflix, sports, etc.—can be a goldmine. They usually look for fast, reliable ways to access content not available in their region.

Platforms like 7Search PPC allow you to target these kinds of segments easily, and because it's budget-friendly, you can experiment without spending a fortune.

In short, focus on people who need privacy, freedom, or content access—and tailor your message to what matters most to them. That’s where you’ll see the best results.

Segmenting your audience is one of the best ways to improve click-through rates (CTR) for VPN ads. Instead of showing the same message to everyone, break your audience into smaller groups based on interests, location, device, or even browsing behavior. This helps you deliver messages that feel more personal and relevant—which usually leads to better engagement.

For example, users in countries with restricted internet access might respond better to messages about unblocking websites, while others might care more about privacy or anonymous browsing. You can also try separating mobile and desktop users, as their behavior and needs can be quite different.

Platforms like 7Search PPC make this kind of segmentation easier. You can target by device, location, OS, and even time of day, which gives you more control over who sees your ads. This means your message reaches the right people at the right time, and your CTR improves naturally.

Test different segments and messages to see what works best. Even small changes in your targeting can make a big difference. Keep tracking results, adjust when needed, and focus on delivering value to each group.

It takes a bit of trial and error, but it’s definitely worth it.