The most common platforms for running iGaming ads are those that offer broad reach, advanced targeting, and support for regulated gaming content. Here are the top platforms used in the industry:
- Affiliate Networks: One of the most popular methods for iGaming promotion. Affiliates drive traffic through blogs, reviews, and comparison sites in exchange for a commission.
- Programmatic Advertising Platforms: Tools like Google DV360, Taboola, and Outbrain allow for automated ad placement across a wide network of websites, targeting users based on behavior and interests.
- Search Engines (PPC): Google Ads (in approved jurisdictions) and Bing Ads allow operators to run pay-per-click (PPC) campaigns to capture high-intent traffic searching for casino, betting, or poker platforms.
- Social Media: Platforms like Facebook, Instagram, Twitter (X), and TikTok can be used with strict compliance to their advertising policies. Some offer limited opportunities for iGaming in regulated markets.
- Direct Media Buying: Purchasing ad space directly from high-traffic gambling-related websites or forums can ensure targeted exposure to potential players.
- Email Marketing Platforms: When done within regulatory limits, email campaigns sent via tools like Mailchimp or Sendinblue are used to re-engage past users and attract new players with special promotions.
- Mobile Ad Networks: Platforms such as Unity Ads, AdColony, and Chartboost are effective for promoting iGaming apps on mobile devices.
- YouTube and Video Networks: Pre-roll video ads and sponsored content can raise brand awareness and attract players, especially when focused on game features and promotions.
Each platform has its own advertising rules for iGaming, so it’s important to ensure compliance with local regulations and platform policies to run effective and legal campaigns.
