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Can I run gambling ads with programmatic advertising platforms?
smithjones Member
5 posts
5 topics
4 days ago

Yes, you can run gambling ads with programmatic advertising platforms, but it comes with specific restrictions and requirements. Many programmatic platforms allow gambling ads, but only if you meet strict compliance standards and target legally approved regions.

Key Points to Consider:

Platforms That Allow Gambling Ads:

  • Google Ads: Permits gambling ads in select countries with proper licensing and certification.

  • Meta Ads: Supports gambling ads with regional compliance.

Requirements for Running Gambling Ads:

  • Licensing: You must have a valid gambling license for the jurisdictions you're targeting.

  • Certification: Some platforms (e.g., Google) require you to complete a gambling certification process.

  • Geotargeting: Ads must only be shown in countries or regions where online gambling is legal.

  • Creative Restrictions: Content must avoid misleading claims, show responsible gaming messages, and not target minors.

Limitations:

  • Many mainstream DSPs (like Google Ads or Facebook Ads) do not allow gambling ads through their standard platforms or only permit them in highly regulated formats and regions.

  • Strict approval processes can delay campaign launch.

Summary:

Yes, you can use programmatic advertising platforms for gambling ads, but only if you follow licensing, legal, and targeting rules. For smoother approval and faster campaign execution, platforms like 7Search PPC, RichAds, and TrafficStars are often preferred in the gambling industry due to their flexibility and industry support.