The cost of running a gaming ad campaign in 2025 can vary widely based on several factors, including ad format, platform, audience targeting, and campaign goals. Here’s a general breakdown of typical costs:

Cost Per Thousand Impressions (CPM)

• Standard Display Ads: $5 – $15 CPM
• Video Ads (in-stream or rewarded): $10 – $30 CPM
• Premium In-Game Placements: $20 – $50+ CPM
  CPM rates are higher for more immersive and targeted formats, especially those integrated within high-traffic games or esports streams.

Cost Per Click (CPC)

• Ranges from $0.10 to $3.00, depending on the competition and targeting options.
  CPC is often used for performance-based campaigns focused on user acquisition or app installs.

Playable Ads

• These interactive ads can range from $15 to $50 CPM, depending on the complexity and platform.
  They’re more expensive due to their high engagement and conversion rates.

Influencer Marketing on Platforms like Twitch or YouTube Gaming

• Small streamers may charge $500–$2,000 per campaign, while top influencers can demand $10,000–$100,000+ for a full campaign or ongoing partnership.

Ad Network Campaigns (e.g., Unity Ads, IronSource, AdColony)

• Many use a performance-based model (CPI – cost per install), with costs typically ranging from $0.50 to $5.00+ per install, depending on region and competition.

Ultimately, the cost depends on the campaign’s scope, creative needs, and the platforms chosen. Businesses can start small with test campaigns and scale up based on performance and ROI.