I’ve been messing around with adult traffic for a while now, and one thing I keep wondering is: which ad formats actually bring in traffic that converts? It’s easy to get clicks, but getting real conversions feels like a different game.

At first, I thought all adult traffic was basically the same—just toss up an ad and wait for results. But after spending money on a few campaigns, I realized the problem wasn’t traffic volume. It was quality. Some formats brought tons of visitors, but the conversion rate was low, and the cost per acquisition kept climbing.

The biggest pain point for me was finding a format that didn’t just get views, but actually brought users who were willing to take action. I tried standard banner ads and popups because they were easy to set up. The issue was that most people just closed them instantly or clicked accidentally, and that kind of traffic never converts. After a few campaigns, I started thinking maybe I was missing something obvious.

Then I tried a mix of push and popunder ads, and that’s when I noticed a real difference. It wasn’t just that they drove more traffic—it was that the traffic felt more intentional. People weren’t just scrolling past; they were actively engaging with the ad. That made me realize that format matters more than I expected, especially when you’re trying to get adult traffic that actually converts.

I also learned that not every format works the same in every GEO. What worked in one region was a total flop in another. So it’s not just about picking the “best format,” but also testing it in the right place and optimizing based on performance. I found that a lot of success comes from trying a few formats, keeping the ones that bring real users, and cutting the rest quickly.

If you’re stuck trying to figure this out, a good starting point is to focus on formats that tend to bring engaged users rather than just high numbers. It’s also worth checking out guides that break down what works and why, because sometimes the difference between a good campaign and a wasted budget is just knowing which format to use.

One place that helped me understand this better was the article on get adult traffic—it gives a simple breakdown of formats and how they perform.