I’ve been messing around with PPC for adult offers lately and honestly, the GEO question is the one that keeps coming up in every chat and forum. I mean, you can test creatives and landing pages all day, but if your GEO is weak, you’ll still be losing money.

At first, I thought every country would behave similarly, but that’s not the case at all. The biggest pain point for me was not knowing where to start. Some places look great on paper, but the traffic quality is just not there. Other GEOs are expensive but convert better. It’s like playing a game where the rules change depending on the location.

I started with the usual suspects, like the US and UK, because everyone says they’re the best. But for PPC for adult, those markets are super competitive and pricey. My ROI was barely surviving. Then I tried a few smaller GEOs, and the results were surprising. Some of them had cheaper clicks but the conversion rate was so low that it still didn’t make sense.

What really helped was switching my mindset from “big GEOs are always best” to “best GEOs are the ones that fit my offer and budget.” I did a small test in different regions and tracked not just clicks but actual sign ups and leads. Some countries that seemed boring at first ended up performing better than expected.

One thing I noticed is that GEO performance changes fast. A GEO that was doing well for me one month suddenly became expensive the next. So it’s not a one-time decision. You have to keep checking and adapting. I also found that some GEOs work better with specific angles or landing pages, so it’s not just about the country—it’s about the whole setup.

A soft solution that helped me was focusing on a few GEOs instead of spreading my budget everywhere. I picked two or three GEOs that showed promise and optimized them hard. That gave me clearer data and helped me stop wasting money on weak locations.