I’ve been wondering about this for a while, and I figured I’d ask here since a lot of people seem to be testing things quietly. Adult advertising feels like one of those areas where things work… until they suddenly don’t. One day traffic is steady, the next day an account is paused or an ad is rejected with no clear reason. It makes scaling feel risky, especially if you’re relying on paid traffic.

The biggest pain point for me was consistency. I could get ads approved at a small level, but as soon as I tried to scale budgets or expand placements, compliance problems popped up. Sometimes it was the wording. Sometimes the landing page. Other times there was no explanation at all. It started to feel like guessing the rules instead of following them.

What I noticed over time is that scaling adult advertising isn’t really about pushing harder. It’s more about being boring and careful. Early on, I tried testing aggressive copy because it got better clicks. That worked short term, but it also triggered more reviews and rejections. When I switched to calmer language and toned-down visuals, approval rates improved, even if CTR dropped a bit.

Another thing I learned the hard way is that not all ad platforms treat adult traffic the same. Some are extremely strict, while others are more transparent about what’s allowed. Using platforms that clearly outline their policies saved me a lot of stress. It’s easier to scale when you know what lines not to cross, instead of constantly worrying about sudden shutdowns.

Landing pages matter more than I expected. Even if the ad itself looks fine, the page can cause issues if it’s too explicit or misleading. Cleaning up layouts, adding disclaimers, and making sure everything matches the ad copy helped reduce flags. It’s not exciting work, but it makes scaling smoother.

What helped me most was studying how others structure their adult advertising setups rather than reinventing everything. Looking at examples and platforms built specifically for this space made a difference. I found this page useful when I was researching safer ways to approach it: Adult Advertising . I didn’t copy anything directly, but it helped clarify what’s realistic when scaling.

Overall, my takeaway is that scaling adult advertising without compliance issues is more about patience than clever tricks. Slower growth with stable accounts beats fast growth that crashes. If you treat it like a long game, it becomes a lot less stressful.